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Watch this video about oral care brand’s new app that detects smiles.
September 24, 2015
By: Christine Esposito
Editor-in-Chief
Listerine UK has created a special app called the Listerine Smile Dectector, which is available for download on iOS and Android. The app helps the vision impaired “feel” a smile from others. The brand enlisted agency J. Walter Thompson to create a movie that demonstrates what the app means to users. In the movie, blind people talk about smiles and the memories they have of them. As of this blog post today (Sept. 24), the video has been viewed more than 1.6 million times on YouTube. Have you watched it? Did you tear up? I did. You can check it out here:
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